Book
Sports sponsorship : principles and practices / John A. Fortunato ; foreword by Tony Ponturo.
" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "-- Provided by publisher.
Record details
- ISBN: 9780786474318 (softcover : alk. paper)
- ISBN: 0786474319 (softcover : alk. paper)
- Physical Description: xii, 214 pages ; 26 cm
- Publisher: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013]
- Copyright: ©2013
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 185-203) and index. |
Search for related items by subject
| Subject: | Sports sponsorship. Sports > Public relations. |
Available copies
- 1 of 1 copy available at Sitka.
Holds
- 0 current holds with 0 total copies.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Interurban Library | GV 716 F69 2013 (Text) | 26040002996524 | Main Collection | Volume hold | Available | - |
