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Sports sponsorship : principles and practices Cover Image Book Book

Sports sponsorship : principles and practices

Fortunato, John A. (Author).

Summary: " This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--

Record details

  • ISBN: 9780786474318 (softcover : alk. paper)
  • ISBN: 0786474319 (softcover : alk. paper)
  • Physical Description: print
    xii, 214 pages ; 26 cm
  • Publisher: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. 185-203) and index.

Search for related items by subject

Subject: Sports sponsorship
Sports -- Public relations

Available copies

  • 1 of 1 copy available at Sitka.

Holds

  • 0 current holds with 0 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Interurban Library GV 716 F69 2013 (Text) 26040002996524 Main Collection Volume hold Available -
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