If you are human, you are biased. Bias is natural to the human mind, a survival mechanism that is fundamental to our identity. And overwhelmingly it is unconscious. Ross explores the biases we each carry within us. He explains that most people do not see themselves as biased towards people of different races or different genders, and yet in virtually every area of modern life disparities remain.
Record details
ISBN:9781442230835
ISBN:1442230835
ISBN:9781442230842
Physical Description:print xxii, 183 pages : illustrations ; 24 cm
Introduction: blinded by the light of our bias -- If you are human, you are biased -- Thinking about thinking -- The many faces of bias -- Life, death and unconscious bias on a rainy night -- Like water for the fish : networks of bias in everyday life -- Shifting to neutral : how we can learn to disengage from bias -- Conclusion: a brave new world, a grand new journey.